We believe that each story stems from an essence — An essence that you can then build an inspiring narrative around.

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About

重点

(Focus)

感觉

(Feeling)

故事

(Story)

We are not a production house, we are an integrated storytelling facility. Established in 2021, we are founded in the belief that a great story cannot be devised. It has to be distilled.

We turn content into stories.

Let's Chat
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Selected Clients

IMDA
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Mizuno
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Decathlon
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Manulife
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Converse
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Giant
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Hilton
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GXS
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WSH Council
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Cold Storage
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STB
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OCBC
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SkillsFuture SG
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Sport SG
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Under Armour
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McDonald's
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Gillette
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Singlife
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NCSS
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Credit Suisse
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New Balance
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MCCY
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IMDA
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Mizuno
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Decathlon
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Manulife
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Converse
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Giant
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Hilton
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GXS
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WSH Council
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Cold Storage
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STB
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OCBC
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SkillsFuture SG
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Sport SG
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Under Armour
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McDonald's
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Gillette
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Singlife
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NCSS
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Credit Suisse
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New Balance
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MCCY
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Works

Singlife

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Road To Paris

Singlife embodies trust, collaboration, and empathy, aiming to help people achieve financial freedom, as showcased in a heartfelt video celebrating local athletes Terry Hee and Jessica Tan.

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Hilton

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Sea of Firsts

The Hilton Effect demonstrates how Hilton connects communities and cultures worldwide, showcased in the film "Maldives, Sea of Firsts".

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WSH Council

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Brotherhood

The 2024 WSH campaign showcases a powerful film about migrant workers overcoming challenges to emphasize the vital importance of workplace safety.

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NCSS

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Beyond The Label

Beyond The Label showcases the importance of workplace support for mental health through Jane's inspiring journey of resilience, her promotion and the heartfelt backing from her colleagues.

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FairPrice

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Every day, made a little better

We created a cohesive fourth key visual for FairPrice's LINK Rewards, aligning with the "Every day, made a little better" theme of the broader branding campaign.

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GXS

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Yeah!!!

We produced engaging key visuals for the GXS brand campaign, capturing its humor and storytelling to effectively communicate the customer value proposition and attract audience attention.

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GXS

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Ident

We created a captivating brand identity animation for GXS, showcasing their logo with fluid motion and bold graphics to enhance recognition and reinforce the brand's core values.

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GXS

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Flexiloan Turns 1

We created a 3D animation for GXS's Flexiloan anniversary, celebrating 100,000 loans issued, highlighting unique benefits, and reinforcing GXS's commitment to empowering customer aspirations.

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McDonald's

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Social Retainer

McDonald's brand communications focus on creating accessible feel-good moments through engaging content that humanizes the brand, encapsulated in the themes "My happy place" and "We are fans of you."

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Cold Storage

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Social Retainer

Cold Storage, Singapore’s longest-established supermarket chain, enriches customers' lives with high-quality groceries and inspiring content that fosters new food experiences.

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Contact

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