We developed a striking brand identity animation for GXS that focuses solely on their logo, transforming it into a captivating visual experience. By employing fluid motion and bold graphics, we aimed to create a memorable impression that emphasizes the strength and clarity of the GXS brand. The simplicity of the logo, combined with dynamic animations, ensures that the identity is both impactful and easily recognizable, leaving a lasting mark on viewers while reinforcing the brand's core values.