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At the core of McDonalds, they don't just serve food. They serve delicious feel-good moments that are easy for everyone. When crafting their brand communications plan, we had to ensure that our content embodied this identity. "My happy place" and "We are fans of you" were our 2 key ideas for the brand. With a focus that revolves around humanising McDonalds and championing their audiences, we create content that is trendy, engaging, and community building.
