Road To Paris

Client
Singlife
Director
Alan Cai
Media
DOP/ Photographer
Azrin Putra
Category

Overview

Trust, collaboration, and empathy make up the lifeblood of Singlife. Their mission is to enable people to achieve their dreams through financial freedom and stability. In anticipation of the 2024 Olympics, we collaborated with Singlife to capture the heartfelt story of Terry Hee and Jessica Tan. Through curated frames and heart-tugging interviews, we crafted a feel-good video that highlights and celebrates both their arduous journey, as well as their achievements. In doing so, we positioned Singlife as a brand that not only supports local talent, but helps them actualise their dreams.

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